Previously, StarWars.com was been built around news and a text-heavy design, which made it unadaptable for all age groups and worlds within the Saga. With a new content strategy led by Big Spaceship in collaboration with Lucasfilm, StarWars.com was revolutionized. By adding more epic visuals, more accessibility and more content, it allowed fans of all ages to explore, play, watch and connect as they navigate the site. At the center of the digital experience is a growing Star Wars Encyclopedia – the characters, locations and other details of the movies and television shows – redesigned to be more visual and interactive to create a deeper connection. In addition, popular videos, images, online games and culture are now presented in higher quality and throughout the site.