Porsche Cayenne

Client: Porsche
Agency: Carmichael Lynch
Role: Creative Direction, Design

 

With a steep tradition in luxury, perfection and speed, Porsche was looking for a way to launch it's new SUV without skepticism. Carmichael Lynch created a true luxury experience surrounding the Porsche powerhouse giving intimate looks into each of the Cayenne models, a personalized car builder and an Adventure: By selecting modes a user could match their adventure to a day in their life, creating an immersive video experience putting you behind the wheel. By the end, there is no doubt that SUV is all Porsche. One very immediate family.

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