We Are The Web

Client: spacelab
Agency: space150
Role: Creative Direction, Design

 

There’s a lot at stake in the Net Neutrality debate, that’s why We Are the Web was created, to bring awareness (and a little humor) to an issue that could change how people consume content as we know it. We asked the best Internet celebrities of the time, Leslie Hall, the Tron Guy, and Peter Pan, to participate. Each shared what the Net has meant to them in a catchy song-slash-music video, campaign downloads, and news feeds. Over 500,000 people visited in the first two weeks. One million unique visitors stopped by in under a month. The video has been consumed more than two million times. Google ranked the Net Neutrality video third in its “Ten Best Videos” list, and Yahoo featured the video on their homepage — a placement worth $2 million in ad dollars. From VH1’s Best Week Ever to Vice magazine, Boing Boing to The Best of YouTube, it just keeps living all over the web.

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